Entrepreneurial Orientations and Business Financial Performance: The Case of Micro Businesses in Tanzania

Micro business in Africa including Tanzania does not perform well financially due to various environmental challenges. In this line, entrepreneurial orientations are said improve micro financial performance regardless of unfavourable environment. Despite such importance orientations, there was scanty knowledge on the influence proactive and risk taking behaviour sales costs. Focusing from Contingency perspective, article aimed at filling gap. Most studies examined firm resource-based perspective. However, depends match between goals. The involved 388 businesses Dar-es-salaam, Mbeya, Morogoro, Manyara. questionnaire used collect data while Mean Structural Equation Modeling (SEM) were as analysis techniques. results revealed that behavior had significantly positive negative Furthermore, risk-taking found have Among others, recommends owners/operators should strengthen their capacity together with employees. It will be achieved by establishing sectoral associations accordance categories, i.e., trade, services manufacturing order organize access professional trainings.